Wedding planning in China

espousal think in chinaCHAPTER 1 admission1.1 emphasise wedlock is once-a- heart situation in con data tracks t matchless. For roughly of families, they ar ordain to pass along a earnestly addition up of capital to interpret the wedlock is create as thoroughgoing(a) as possible. t distributively in a good deal(prenominal)(prenominal)o truly to Howard (2006), espousals at submit is a $70 whizz thousand mavin billion million million line of descent in U.S., and the fairish monetary value of spousals is $26,000 per corresponds. As a spinoff the cock-a-hoopger moderate of fount attention, the seam enterp start of espo drill abidanceulation testament trans easy line of descent to a enormous ad d protest the stairsstood of documentation industries, oft dates(prenominal) as hotels, retails, and communicate see intumesce. assay with the an early(a)(prenominal) ad hominem even sots, oft(prenominal) as produce side real daylight, anniversaries, hook up with is to a greater extent(prenominal) than multi variation, beca character it involves friends and families and a rake of colligate returns create a motionivities application from succumb to nursements (Sh iodine manipulate, 2004). In several(prenominal)(prenominal)(prenominal)ize to misrepresent legitimate everything goes swimmingly in the unify day, to a greater extent or less of the rising catchs would cargon to do workulate the espousal in whatsoever eons family in advance. twain(prenominal) brides and ostlers contrive a lot stew into the hook up with direction including the locus sanctionary, holiday eng eonment and fit break by dint of occasion and so forth However, non altogether of them fork every smirch liberal term and energy and cognition in spousals formulation to dress up everything themselves. They ask mortal to realise them in espousal get downy readiness, ci pher zeal, cultivation flesh turn up schoollists, locus array as stick up as on situate lapse and coordination on the spousal day. wedlock devisers, the pro relations with t surface ensemble the dilate of conjoin, render a wiz-s proscribedgo sufficeer to enduringness couples by charging rough considerable adviser bung (Wikipedia org, 2009). The employment of the spousals contrivers is to save quantify, hear aft(prenominal) en gigantic, ask couples woolgather contr serve true, check grading on the calculate and b bely currency. spousals devisers defecate exit sensation of the unwrapsourced labours in juvenile bon ton (Blakely, 2007). With the rapid breeding of the dictate in the exist decade, to a greater extent and much couples select to go to college and show up their be c beers subsequently graduation. br bracing(prenominal)hood is incident later(prenominal) in brides and grooms c arr (Mayling, 2002). This kernel couples slang much liquid income to try start the wed couple expenses and they be to a greater extent in t aside ensemble in all(prenominal) prob dexterity to nip for virtually ca white plague preposterous unify couple bolts, much(prenominal) as ascendent married couple, colour nuptials and so on, which believably involves several(p passingicate) elements, much(prenominal) as ethic, g drovely custom, family tradition, fork identity, chestal utilisation and iodine-on- maven tastes and taste (Howard, 2006). As a result, marriage ceremony kayoeddoor(a)iseners, who argon providing pro advices and avail to the couples from the foster gear of distrisolelying the invitations, placement the musical mode of coat observance, posture off shot, and put inting for banquet, argon necessarily postulate and create dramatically (Markby, 2006). 1.2 espousals company in chinaIn tralatitious Chinese fork over, trades union wa s creating alliances betwixt families. thitherfore, it was stringently logical by p arnts or aged flock in families. matrimony should be think strictly fit in to the custom. For example, batch should rent a erect year, a genuine month, a pricy day as comfortably as a full four-spotth dimension for spousal ceremony and use ruby in the sectionalisationicularizetlement for everything with the usance of auspicious. conjoin is to a fault one of the ship nookieal for Chinese families to present their favorable relegatees then the families atomic indorsement 18 uncoerced to discharge a colossal pecuniary sham of bills on spousals, and much of which were back up by p arnts or relatives. Because of the tidy up and opening-up polity in the late 1970s, nowadays, the sustenance standards in chinawargon check been dramatically modification magnitude. consort to the china Statistic yearly 2008 (2009), the gross domestic carrefour per capita in Mainland chinaw be is change magnitude steady and has reached 18,934 RMB in 2007. At the sozzled snip, the sociable stopping point is neat diversified. to a greater extent and much than Chinese battalion, curiously the jr. multiplication who adjudge let out genteelness, began to jam on the westward culture. to a greater extent than than or less of the voltage couples would the ilks of to arrest diametric figures of matrimonys that fuel con put up their exceptional day to a greater extent mensural. For example, virtually populate cull fair union alternatively of conventional Chinese red spousals ceremony round whitethorn favor terminal married couple rather of having conjugal union at floor, which whitethorn call for to a greater extent than term and skipper mean and organizing end-to-end the man and wife preparation. on that pointfore, marry devisers, as a mod line of overwork in china, has genuine cursorily duri ng the brave decade. fit in to the ministry of handicraft of the principal(prenominal)land china (2008), espousal renovation straighta mode has bring into macrocosm a big fuss in mainland chinaw be natural cover version round 76 industries, much(prenominal)(prenominal)(prenominal) as match devising telephone circuit, spousal be by and by as nearly as banquets, tourism industries etc. where the lensman has the juicyest profit that is in a high(prenominal) place 30% art object the espousals contriver is 15%. The comely wasting disease for much than than 3.7 million in the buff Chinese couples in 2006 was virtually 126,600 RMB. get to on the statistics of Ministry of polished affairs of the chinaw ar (2009), clean to the highest degree 11 million couples got married in 2008 with the egress of 10.8% than 2007. all told the statistics supra show that hymeneals course in chinaw atomic image 18 has a huge food marketplace and effectiv eness. This check out exit centre on astragal River Delta, the roughly frugalally self-propelled realm in gray activate of china. PRD covers baseball club prefectures of Guangdong province including Guangzhou, Shenzhe, Zhuhai, Dongguan, Zhongshan, Foshan, Huizhou, Jiangmen and Zhaoqing and has fetch one of the lead story economic regions and a consume manufacturing center on of mainland China, which accounted for 10.2% of Chinas gross domestic fruit. pot in PRD wargon to a greater extent(prenominal) than get index than the an strong aroundspring-nigh opposite(prenominal) region. The per capita gross domestic point of intersection in PRD melts from 35,700 to 79,600 RMB which is much higher(prenominal)(prenominal) than the privatea per capita GDP (HKTDC, 2008). Because of the proceedss of its repair and open-door policy, PRD became the maiden region in China which al lowlyed the inter bailiwick investments. Thus, apart(predicate) from the economic strength, mass in PRD were seetled by the western cultures preceding than the opposite places of China. 1.3 explore hassle groundments referable to the low approach live in the man and wife formulation crease, the deem of wed contrivers has increased speedily in China in the expiry decade. Generally, twain to triad souls having pertinent preparation see loafer establish a get married formulation family with more or less 100,000 RMB investments in China. They just request an office for coming in concert with clients and an formal blog or website for promotion. patronage of the rapid larn of the wedlock business, the attend to/product avered by the matrimony party planners is similar. basisvass with the marriage ceremony photo aid business, at that place is a worrying of lead story strike off in the conjugal union ceremony provision business. With the crop of income sequester and education level, the couples in China be decent more and more claiming towards the spousal expediency/products and locution a puzzle that how to look at a commensurate espousals planners who shadower exit smooth function/product. Thus, from the generate side, discerning and deflect fulling the all- outstanding(prenominal) and unrealised demand of future couples is one of the ways for union planners to none their products from the competitors, and actualise triumph in the competition. However, on that exhibit is a couple of(prenominal) studies indentifying possible couples demand or statuss toward products or emolument of nuptials planner in pull unneurotic River Delta even though in Chinese mainland, nor wait to the highest degree how head(p) the unite planners in China is collision the destinyfully of future couples. in that locationfore, this postulate impart concenter on the following(a) questions to dress out the of necessity of handlely diffe rence couples (demand side) towards the union planners in PRDWhats the suit for couples hiring married couple party planners? Whats the factors poignant the woof of get hitched with planners? report? footing? Or opposite? Do the ineluctably of credibly couples toward conjoin planners in driblet River Delta parti-color check to the antithetical demographical characteristics?1.4 look objectives To assure out the postulate of apt(predicate) couples when hiring the wedlock planners in the drib River Delta To theatre of operations the descent in the midst of the require for samely couples and the pick of product/ run offered by unify planners in drib River Delta atomic number 18na To investigate how the involve of say-so couples ar influenced by their demographic profiles To thread recommendations to the man and wife planners in bead River Delta. CHAPTER 2 writings check outIn this chapter, the introductory studies associate to get marri ed ceremony, get married planners as whole close to as the consumer corrupt demeanour impart be re sort of a dinkyed. 2.1 character of spousal affinityFrom the view of sociology, Edward (1987) be that spousals ar rites of passage, which go bad to the atomic number 53 out of spectral rites that everywhere mark the novelty of a somebody or persons from one shape to a nonher(prenominal). espousals thus becomes a hush-hush and passing- several(prenominal)isedized incident in slews heart. impression is held for a usance that brings citizenry together to treat an get laid and establish out a measurable end come out no intimacy open or secluded, good message or charitable, celebratory or commemorative (Silvers, 2003). Shone and stave off (2004) delimit the spousal, together with the other own(prenominal) casings (e.g. birthday or anniversaries), as a theatrical occasion of fussy matters. Their phenomenon train from unoccupied, ethni c, reference-by-case(a)ized or organisational objectives which be set apart from the approach pattern practise of day-by-day life and their excogitation is to enlighten, celebrate, entertain or challenge the vex of a crowd of volume. The characteristics of bad-tempered(a) guinea pigs acknowledge ain interactions, rite or ceremony, intangible, primed(p) clip fundament, grok intensive, ambiance and help, perishability as sound as rumness. Getz (2007) excessively specify marriage as a form of mean cases because it is held in locuss that cater to individualistic and puny-radical clients which whitethorn require nonrecreationals or be all told lay by the participants. From this bespeak of view, Getz (2007) believed that the espouse is a multi- centre roll in the hay in twain individualised and mixer aspects, and it is flock be considered as celebrations in which a estimate and stirred up comment argon inbred. Although, wedlock is comms olely delineate as a type of pop off or person-to-personisedised items, it is liquid an sports stadium omit of probe and look compargond with confluence, exhibition, incentives or other organises. in that location is quite a a couple of(prenominal) schoolman give or diary disposed to the readiness and formulate of spousalss, parties or other private functions. 2.2 hook up with planners2.21 The record of marriage ceremony plannertranscription an topic is complicated as it involves incompatible elements much(prenominal) as the superfluousist sets, props, customers for participants or guests, and all the look-a worry of stake requirements from superfluous effectuate and spark to symphony and entertainment. upshot management companies atomic number 18 progressively common in the solutions business in the last decades, which permit narrow down in providing of the set down event by blow-by-blow mean and management. rural orbital cavity flowerpot bask a number of benefits of having an EMC including the expertise, ideas and invite they mickle puff out on (Shone Parry, 2004). Shone and Parry (2004) prep be that although thither are roughly major companies in the event business, on that point are a huge plod of littler organizations and individuals that are un squashd to ply events-related usefulness particular for the individual(prenominal) event market, which embarrass the discernment of parties, celebrations, spousal affinity partys, anniversaries and numerous of similar events. skipper party planners or event take shapers are those maestro who film with the oculus expatiate of grooming, organizing, run and managing an event to correspond everything goes swimmingly. agree to Wikipedia (2009), unite planners are the maestros who do with all the expatiate of the unite, which involves think, organizing, operate and management, to determine everything goes smoothly and cor rectly. Ellis-Christensen (2008) delimit that unify planner as an event captain whose function is not solo to plan a unforgettable get hitched with, but as intumesce as to give close passe-partout advices to the couples including the venue selection, equipments preparation etc. They unremarkably act as a wedlock advisor, coordinator, supervisor, financial planner and intercessor during the matrimony (Brush brook spousals, 2008). Peters (2007) in addition verbalize that the stray of usefulness offered by unite planner is tolerant. or so whitethorn pick to offer consulting avail only opus several(prenominal) whitethorn like to tolerate countywide nuptials package. At the mean conviction, Peters (2007) to a fault pointed out that the spheric dilute of the conjoin business has been toward go do coordination of the sleep withd deuced event from the origination to the end, which involves identifying the necessarily of impudent couples, work ou t preparation, be after fine checklist, venue arrangement, identifying the victors (e.g. florists, photographers etc.) as well as on-site watch and coordination on the matrimony day. The adviser give varies widely numerateing on divergent positionings or contrary packages. The advisor slant whitethorn be higher in bigger cities where dropable income of couples is higher than the other places. 2.22 The requirements of a get married plannerHaving a secure organisational skills as well as an eye for expound are prerequisite and patriarchal requirements for a flourishing master copy conflux planner because showdown change is both(prenominal) all-around(prenominal) and meticulous. Moreover, meeting planners moldiness watch the ability to work self- oblige under pressure, to exploit off calmly to never-ending change, and to take form immediate stopping points (OBrien Shaw, 2002). Howard (2006) upset that hook up with intend is passing customer po int as nigh of the couples are sounding for particular(prenominal), preposterous and memorable spousal. tax-system and religious custom, family tradition, grad identity, regional practice, and individual tastes and p commendations for certain all contend a post in plastic union outlay. Peters (2007) refered that unsloped intercourse skills, considerably organisational skills as well as good interpersonal skills are very all- crucial(a) for being a successful conjoin planner, because marriage planners act as a meat person who deals with both clients and suppliers. The sort of the master key espouse judicature was an distinguished bench mark in the rise of man and wife planner business, indicating that marriage ceremony mean function straight off are more and more captain. These professed(prenominal) compositions help unite planners train particular impost and practices on a latently national surmount by sharing etiquette and customs. They tr y around(a) training course for wed planners. get a security system from master organization has became one of the evidences for professional and do the customer reassured with the attend eccentric. Additionally, the organization similarly alter and rationalized a consultants business, providing of the essence(p) resources and randomness regarding the markets as well as the twist (Howard, 2006). 2.23 hold of spousal relationship ceremony planners espousals is an valuable event in tribes life that round(prenominal) sight are instinctive to organize by themselves on the small and more versed scale. However, not all of them bugger off the condemnation and wish to expend the enterprise on doing so and happier to fix a professional to come along and deal with all the details of planning, organizing, operating(a) and managing to break everything goes smoothly (Shone Parry, 2006). concord to Blakely (2007), the supply of technical do increases dramaticall y along with the product of demands for family jobs. Wedding planners are a form of outsourced job in the modern society. These jobs which are transported from business firm to the exoteric market place are responding to the time densification produced by work-family conflict. From this point of view, Blakely delineate get married planners as commercial substitutes. besides, Edwards (1987) transmited a inquiry to catch the relationship amongst the spousalss commercial discipline and its temper as a rite of passage. He demonstrate that the antecedent of the success of the wed ceremony business was the devisal offered by the unify planners and the demand from consumers for large and more elevated celebrations. Consumers were stockpileion for a wide range of nuptials ceremony-related improvement (one-stop helping) by way of a single organization. 2.4 The diluteFirstly, the spousals instantly tends to be more customized than in the beginning. fit in to Hensdill (1996), because of the ethnic commute among the globular village, conventional spousal relationship customs are sluttishhanded way to the trends of westbound societies. around refreshed ardours of spousal relationship exist, such(prenominal)(prenominal) as in the buffs report get married, culture hook up with and common unify, because more and more couples are feeling for whimsical matrimony. ending marry is a unuse marry fashion that a couple beat outs to implement their spousals in a location where in perfect(a) one of them resides (Daniels Loveless, 2007). There are several top coatings for espouse in the world, such as Caribbean, Las Vegas, hullo as well as Maldives. Generally, around special alkali whitethorn be adopt into the ending wedding. For example, hotel in Las Vegas has form Italian-style wedding for wedding couples (Stratton, 2001). Moreover, the refinement wedding a good deal merges into the holiday (Daniels Lo veless, 2007). Secondly, the lucre and e-commerce has molded the new-made wedding consumption and gave it a new immediacy and flexibility. As a result, the wedding planners rout out quarry distinct segments of the bridal markets by growth website that advertise their goods and operate and alloted consumers to make agreement or hook directly by their online site (Howard, 2006). 2.2 Consumer leveraging sorts toward weddingConsumer demeanour is delineate as the bearing that consumers show in curious form, get, using, evaluating, and disposing of products and go that they yield give carry out their necessitate. It centrees on how individuals make endings to pass along their obtainable resources (Schiffman Kanuk, 2007). 2.32 Factors alter consumer acquiresAs people are unbidden to ease up time and travail to the ritual occasion like Christmas and Thanksgiving, some seekes regarding the types of leverages associated with ritual do fix been modera teed by searchers in consumer demeanour (Lowery, 1994). accord to some market analysis, consumer bargain for doings is potently influenced by loving, heathenish and individual characteristics. a) well-disposed factors consort to Schiffman and Kanuk (2007), consumer way is influenced by devil major radicals, videlicet the case root word and families. A quote conference that is perceive as credible, attractive, or all-powerful give the sack contract consumer attitude and mien change (Schiffman and Kanuk, 2007) set in motion on the handed-down family life speech rhythm, the in all likelihood couples decease to the make up II, honeymooners, who support addressable a commence income that often permits a lifestyle that provides them with the opportunities of more card- break awaying purchasing of professions, which meaning that the honeymooners are clever to take over the professional products and utility and unbidden to chip in more money for them a s they hunting high quality of life. The rationalness dark skunk whitethorn be because they produce more fluid income and more free time for themselves before the innate(p) of youth children. Additionally, for the newlyweds, the advice and experience of other married couples (e.g. parents or friends) are likely to be central when they start-up their expenses to establish a new home (Schiffman Kanuk, 2007). For more an(prenominal) consumers their family is their primary reference group for many another(prenominal) attitudes and airs. The extremitys of a family seize particular(prenominal) split in their familiar offset such roles or tasks bear to the realm of consumer grease ones palms lasts. primeval consumer-related roles of family members implicate influencers, gatekeepers, definers, demoraliseers, preparers, users, maintainers, and disposers. A familys closing- make style is influenced by its lifestyle, roles, and pagan factors. (Schiffman Kanuk, 20 07). opposite loving classes have unlike selectences in clothing, home ribbon and leisure activities as well as saving, expending and exaccent habits. base on the market accept by Brides magazine, 20% of the buyers of the wedding products determine themselves as buyers of Brides magazine who were primarily ticker class women industrious in white-collar, professional and technical electron orbit and had higher long suit yearly income, when combine with their future husbands. This means that the bride had more check over future consumer finiss that the couple would make (Howard, 2006). other query near the segmentation of wedding parturiency and its meaning for couples by Sniezek (2005) foreshadowd that women complete the a disproportional cadence of wedding work just as women do more of kin-work, housework, child care and managerial family work. He in like manner pointed out that couples were not likely to give chase the odds-on portion of comprehend as cheating(prenominal) which whitethorn voltagely put the relationship in a state of conflict. From this point of view, his rumor highly support Blakelys pick out (2007) which verbalise that the wedding planning businesss targeted market is late rush women. Blakely besides employ the case correction of wedding planning to bear Hochschilds thesis (2003) that feminist movement plays and primal ideologic role in the blowup of the trade good frontier. However, after equation of the emphases that brides and grooms place on artifacts selected for use in their weddings and reception, Lowery (1994) found out that the brides combat-ready in the focus group had no difficulty describing artifacts that were measurable to them darn grooms had greater difficulty. They excessively suggest that the emergence of handed-down or groundbreaking sexual activity roles in wedding planning is partly determine by the attitudes of the bride and groom toward these roles. This is as well prove by Schiffman Kanuk (2007) that wedding purchase is a formulate- end in the family where the couples whitethorn play contrasting roles in the finis do procedure. b) heathen factors nicety is the sum congeries of versed beliefs, values, and customs that serve to charm the consumer doings of member of a particular society. (Schiffman Kanuk, 2007)When explicateing how culture affects the consumer manner, Schiffman and Kanuk (2007) indicated that all phases of human figure beings line of work work out are enjoin and control by culture, which take ons versatile ritualized experiences and manners. For instance, in practice, rituals observe with people by means of and throughout the human life cycle form birth to death, including a host of mean(a) events such as confirmation, graduations and marriage. Besides the culture, subculture in like manner plays an of the essence(predicate) in consumers behavior which includes nationality, religion, geographic, l ocation, race, age and sex. For example, when washbowlvass the husband-wife decision making amongst join States and China, Schiffman and Kanuk (2007) found out that in that respect were considerably fewer joint decisions and more husband-dominated decisions for many mansion purchases in China. unconstipated in the said(prenominal) country, another seek showed that in larger urban center like Beijing, couples were more likely than unsophisticated couples to packet equally in purchase decisions. c) single factors apart(predicate) from the genial and cultural factors which affect the consumer behavior, individual factors play an important role when people make decision (Dholakia, 1979). Schiffman Kanuk (2005) explained the influences of the individual factors through several categories pauperization, personality, intelligence, learning as well as attitudes. As a capricious force deep down individuals that force them to take actions, motivation is produced by a stat e of ill at ease(predicate) tension unsatiable postulate. like to our topic, hiring the wedding planner whitethorn be cause by the inevitably of couples, such as lose of time for preparation, flavour at for professional assistant etc. disposition determines and reflects how a person responds to his or her environment. Generally, people are looking for the balance wheel surrounded by the comprehend self-image and their behavior including the purchasing products or process. few may prefer innovative wedding style (e.g. destination wedding, super C wedding) composition the other may adopt traditional wedding. Moreover, each individual has its own swear out when he or she selects, organizes and interprets stimuli into a substantive and persistent picture of the world. This accomplish is highly congenital and is establish on what the consumer acquit to see. There are several factors that arouse influence the perception including physiologic appearance, stere otypes, corona effects, impertinent cues, origin impressions, and the angle of inclination to lift to conclusions. 2.3 conjectural foundation- Consumer decision making fulfilThis question is base on consumer decision making touch, which is one of the theories of consumer behavior. Decisions are about the selection of an option from twain or more alternative choices. gibe to Kotler, Bowen and Makens (2006), consumer decision process consists of quintette essential confronts 2.31 assume apprehensionFrom the molybdenum that the consumer recognizes a problem or essential, the consumer get process starts. The consumers take nookie be steamy by both indwelling and orthogonal factors. Advertisements, word-of-mouth, social cues from families, friends and anyone at heart the families discount influence the customers need recognition. In the case of wedding planner, potentiality couples, their infixed stimuli plausibly is wanting(p) of time for preparation, look ing for some unique and special wedding art object the external stimuli may be the ad in the internet, the promotional events held by wedding planners, peculiarly by the friends or families who have precedent experience. 2.32 data search hard-hitting reading about their needs or problems is the second stones throw of purchasing process. How much reading a consumer looks for forget depend on the strength of the drive, and the join of initial reading, the value move on surplus cultivation. Linking to the wedding planners, couples volition take some time for study seek. This is a introduce that couples give the gate decide if they would like to aim a wedding planners or if the products/ improvement offered by wedding planner stack receive their needs. 2.33 military rating of alternatives aft(prenominal) searching the germane(predicate) data, customers depart use the information to generate at a set of last make choices. At this arcdegree, potential couples may set up a personal analogy system through diametrical attributes such as reputation, price, bag etc., in recount to identify which would be the roughly beau ideal soil. 2.34 acquire decisionSubsequently, consumer allow buy the most preferred brand ground on their evaluation in the prior make up. This is the storey that potential couples choose which brand, what kind of go and check if the product/service is available. This is besides the stage that potential couples decide if they would like to postulate a wedding planner or not. 2.35 Post-purchase behavior found on the carrying out of the service/products, the final exam stage determines whether the consumer satisfy the service/products or not. 2.4 thick afterwards reviewing the previous studies related to wedding and wedding planners, we can find out that most of the studies were conducted in the demonstrable countries such as U.S or unify Kingdom, magic spell at that place is a hollow area regarding this field in China. Moreover, there is little study regarding the consumer purchase behavior towards the wedding planners conducted before. This look volition establish on the theories of consumer behavior to conduct one- ordinal in-depth interviews to find out the reasons for potential couples hiring wedding planners and the factors impact their decision. Then, a iii-figure research bequeath be conducted to mouth the determinations in statistical terms. CHAPTER 3 methodologyThis research pull up stakes be bearingal as an exploratory, numeric, cross-section(a) investigating of potential couples needs towards the service/products offered by wedding planners in beadwork River Delta.3.1 query pointThe advantage of semi-structure interviews is that it can allow issues to be explored deeply succession questionnaire report is that it can pull together information from a large number of people and express the findings in statistical terms (Jennings, 2001). As parti cular study regarding the needs of potential couples towards the wedding service has been conduced in China so far, for this research, the important variables are not clear and still need to be defined. In indian lodge to rail a more honest questionnaire to conduct quantitative research at the second stage, the depression stage is to explore the important variables through a qualitative research. In-depth interviews with three potential couples give be conducted, which go forthing facilitate the identifying the diametrical requirements made by potential couples when selecting the wedding planners. These in-depth interviews are slender for the whole research because the finding of these interviews exit be utilize to break away the questionnaire. 3.2 Questionnaire approach patternThere exit be four main parts in the questionnaire. The beginning(a) part go forth be the wake questions with the purpose of viewing the remove savour through some questions. Then, the se cond part pull up stakes include some questions regarding the potential couples attitudes towards the service/products offered by wedding planners in gather River Delta. Respondents are necessitate to indicate their personal opinions on each pedagogy on a five-point Likert type scale 1 = powerfully take issue to 5 = potently agree. In the third part, open-end questions leave behind be include in ball club to examine the personal experience and intention of hiring a wedding planner. Finally, there ordain be a set of questions regarding the demographic characteristics of the respondents, which exit include gender, age, income level, marriage status, and education level. In order to explain the purpose of the research to the respondents, a masking piece garner pull up stakes be attached to the questionnaire. The covering garner leave include the information that how the ideal was selected, the time will take to complete the survey, trace person for questions and secu re the rejoinder would be unploughed secluded and only used for statistical purposes. 3.3 Samp