Innovation Contemporary It and E Issues

Question: Discuss about the Innovation Contemporary It and E Issues. Answer: Introduction: The organization that is taken into consideration for this essay is IKEA Australia, which is intended to provide an innovative idea and equipment for making home a better place. The Facebook fan page contains the company's overview and their mission and has some photos and videos about their working procedure. Moreover, the user can also utilize the facility of posting their experience with IKEA and share the view about their products and services. The most attractive thing about the IKEAs fan page is that they have information regarding their recent and upcoming events so that the customers can get aware of their business proceedings and from the client's view; it is beneficial for the new customer to know whether the organization provide premium services to the buyers (Sabate et al. 2014). Moreover, in the context of a negative overview, the fan page does not contain the detailed description of their services they provide like their kitchen planning services and fusion style interior decoration for designing the home space with a better facility. The difference between the business website and Facebook fan page is that the latter one is more user-friendly, but the website presents every small detail about the organization. For instance, the services IKEA provide like kitchen designing, cooking-wares, designer kitchen furniture, lounging furniture and other facility are described in details that are not available on the Facebook fan page (Ikea.com 2016). However, Ruiz-Mafe et al. (2014) portrays that the Facebook fan page helps in the betterment of the organization as it increases the exposure about their business to potential customers and helps in reducing the marketing expenses. Thus, Facebook page is a mode of promotion that reaches their target audience and contributes to building brand loyalty. Reference List Facebook.com., 2016.IKEA Australia - About | Facebook. [online] Available at: https://www.facebook.com/ikea.au/about/?entry_point=page_nav_about_itemtab=page_info [Accessed 14 Sep. 2016]. Ikea.com., 2016.Outdoor furniture - IKEA. [online] Available at: https://www.ikea.com/au/en/catalog/categories/departments/outdoor/ [Accessed 14 Sep. 2016]. Ruiz-Mafe, C., Marti-Parreno, J. and Sanz-Blas, S., 2014. Key drivers of consumer loyalty to Facebook fan pages.Online Information Review,38(3), pp.362-380. Sabate, F., Berbegal-Mirabent, J., Canabate, A. and Lebherz, P.R., 2014. Factors influencing popularity of branded content in Facebook fan pages.European Management Journal,32(6), pp.1001-1011.